Sunday, December 28, 2008

Comparing eBay alternatives for vintage, antiques, and collectibles!

I'm back already! I couldn't resist plugging the major vintage and antique venues into Alexa.com and checking out the page view statistics. Of course there are a lot of variables involved in numbers like these, but it is interesting to see how they compare to one another!

Let's go from the most page views to the least, over the last year:

eBay.com - Of course. I've said before that eBay is still the main venue for vintage, antiques, and collectibles, it blows everyone away as far as traffic. Of course, all the eBay traffic isn't in those categories, but they are so far ahead of all the other sites that they are still the obvious leader.

Craigslist.org - Not that far under eBay, but hard to figure how much your specific area is getting, and how much is going to the antiques and collectibles categories... Definitely an option if you are looking to try doing local, face to face sales - and I think with the economy the way it is, more and more people might be heading to Craig's List to shop for deals!

Etsy.com - I love to see that Etsy is doing so well, but again you have to consider that a lot of their traffic is for handmade, not for vintage. But, vintage is the 8th largest category on Etsy, so it is getting a decent chunk of it. From what I have seen vintage is steadily growing, and it will be interesting to see what happens if Etsy does ever split up the site.

IOffer.com - I've looked at this site in the past, but some of the not so good things I heard from other people about it swayed me against trying it out. They do have a lot of traffic though, so it must be working for some people... Their collectibles category has tons of listings too!

eCrater.com - This is a storefront site, and actually I was pretty shocked by the traffic they are getting. Well below IOffer, but well above the rest of the sites I am about to list. I remember when I checked it out I didn't really like the look and feel of it... There are a lot of antiques and collectibles listings there though, I think it may be worth another close look.

Ruby Lane - Finally, one of the the antiques only sites! I found this comparison very interesting... Ruby Lane is the hands down winner when comparing the big three (Ruby Lane, Tias, and GoAntiques). Their traffic stats have a lot more big peaks and valleys than the other two, I'm not sure why that would be?

Bonanzle.com - A good tick below Ruby Lane, and just above GoAntiques and Tias - and growing steadily. When you factor out the non-vintage traffic though, it could be even with or even below them... it's hard to say. I think this year is going to be an interesting one on Bonanzle!

GoAntiques.com & Tias.com - These two sites are pretty much neck and neck. They had more traffic last summer, and over the last several months have been hanging steady at a lower level. I think GoAntiques could have gotten a boost a couple of times due to the WorthPoint merger, but what about Tias? Is it always busier in the summer? Do sellers tend to spend more time listing on the site during those months (the garage/estate sale season!)?

BuyItSellIt.com - I was a little sad to see BISI at the bottom of the list, I really like their storefronts! I think it is partly because it isn't set up (or promoted) so much as a place to browse and shop different sellers, but more as a tool for setting up your own independent webstore.

A couple more things I found interesting... Etsy and eCrater both had increased traffic for Christmas, but RubyLane, GoAntiques, and Tias stayed at about the same amount. I would equate higher holiday traffic as higher buyer only traffic, wouldn't you? So that would mean buyers aren't seeking out the Big Three antique sites at Christmas for gifts, but they maintain a pretty level amount of traffic, so the people who do use the sites are apparently there regularly.

What all this means in the grand scheme of things I don't know, really it is going to have a different meaning for each seller, depending on what they are trying to accomplish. I think it is definitely something to consider though, and should be a factor if you are looking to expand your business onto multiple selling platforms!

5 comments:

Renagades Relics said...

Thanks for putting all the sites together so people can see for themselves. My bet in 2009 is on two sites making the vintage seekers drool ...Bonanzle and Esty!

Shake And Bake Trading Co said...

Thanks for taking the time to put together this list. It certainly will be an interesting year for online sellers. As the country struggles with recession's grip, the amount of items made available through liquidations or yard sales will only increase. Markets must spring up to take advantage of this. And since online buyers will be looking for friendly venues to get the best deals in collectibles. I'd say Bonanzle is the best positioned site for expansion and growth in 2009 because of its friendly and tight community that can provide the right, soft touch regarding customer service. Gonna be a heck of a year!

Fortune Park Hotels Ltd said...

Alexa is a very important benchmark to determine the rankings and traffic of sites. Google is placed at the 2nd position as per Alexa rankings and www.alexa.com/data/details/main?url=www.fortunehotels.in traffic rankings and is facing tough competition from Live.com and of course Yahoo.

Julie said...

Although Alexa can provide you with one perspective of traffic stats, most SEO experts will tell you not to rely on its accuracy. You may temper it with some other traffic collection tools.

I just did a similar comparison (though not as complete - just a brief comparison) with another tool that appears to have more comprehensive collection methods (although I should disclose that I haven't done complete "due diligence" on it): http://ebayalternative.ning.com/forum/topics/cool-tools-compare-site

Sophie @ Century Finds said...

Great information, thanks!

I was interested to see Ebay still at the top for page views.

I have had good sales through Etsy. But I would love to see them spin off vintage because right now most Etsy "newbies" probably don't even realize there are vintage sellers there at all...